When Rhove was founded, we asked ourselves: what is the core issue driving the rhino toward extinction? At its heart, the crisis stems from a deeply rooted belief in certain cultures that consuming rhino horn brings healing and health benefits. Science has proven this to be false, so the real question becomes: how do we change this belief system?
We recognize that older generations may be more resistant to change, but we believe the new generation holds the key to shifting mindsets and securing a future for rhinos.
How do we make this impact?
By focusing on education, youth outreach, and storytelling, always guided by the message at the heart of our mission and our slogan.
RHINO +LOVE = RHOVE.
Our mission is always focused on the rhino and bringing awareness to this beautiful animalRhove was started with a passion for love of the rhino and what everyday people can do from the comfort of their home to make a difference across continents less traveled to accomplish more lofty goals for the rhino.
Sustainable products with a passion and focused purpose on the Rhino. We created products where you feel like you are always connected to the rhino and Africa and the wild. Our products are always organic, made with eco-friendly packaging, and we support small businesses both domestic and international
RHINO +LOVE = RHOVE.
Today, Nina channels those childhood memories of Africa into Rhove’s mission of sharing awareness and education around rhino conservation. Through storytelling, creative projects, and collaborations with conservation advocates, Rhove aims to inspire people to care more deeply about rhinos and the ecosystems they depend on.
Outside of Rhove, Nina is a wife and mother who enjoys spending time with her family and returning to Africa whenever she can, especially for safaris that reconnect her with the wildlife and landscapes that first inspired her passion. Rhove is not simply a business venture, but a passion project rooted in a lifelong love for rhinos and Africa.
When Rhove was created, the question was simple: what is the core issue behind the rhino crisis?
One of the biggest drivers of poaching is the belief in certain cultures that rhino horn has medicinal value. Science has clearly shown this to be untrue. Changing long-held beliefs takes time, but education and awareness can play a powerful role in shifting perspectives.
While older generations may be more resistant to change, we believe the next generation holds the greatest potential to reshape how wildlife is valued and protected. By focusing on education, storytelling, and community engagement, Rhove hopes to contribute to a future where rhinos can thrive.
At the heart of everything we do is the idea that love for wildlife can inspire action.
Rhino + Love = Rhove
