The Power of Digital Neighborhoods
Throughout the pandemic, communities of all kinds moved online. Now, your digital neighborhood is here to stay.
May 25, 2021
When the world shut down at the onset of the COVID-19 pandemic, it didn’t take long for communities to reconvene in virtual spaces. For over a year, everything from city council meetings to neighborhood block parties has become digitized to accommodate our new normal. And, for better or worse, this trend is here to stay.
A YouGov survey of 15,000 people in 15 countries found that 77% of respondents said their most important social group now operates online. A good portion of those same respondents (roughly 35%) said their most important groups operate both in-person and online.
Rural, urban, and suburban neighborhoods across the country are watching as entrenched social dynamics play out online in strange and unexpected ways. Neighborliness now consists of collaborating in group forums to raise money for a local cause or commenting with recommendations for a great pizza place nearby. The digitization of our neighborhoods is a big reason why apps like Nextdoor boomed during the shutdown—and why Facebook is now launching a copycat version.
This trend has also forced many of us to re-evaluate our definitions of community. More people than ever before are treating each other with a sense of neighborliness online, even if they live on opposite ends of the globe. Sharing useful information, hosting get-togethers, and even crowdfunding projects began as local activities, but now are the bases for entire online relationships between people who may never meet.
As schools, companies, and even the federal government announce that their online operations will continue after the pandemic, there’s no question that digital neighborhoods will maintain their presence too. And, while some online communities are turning into hotbeds for conflict, it’s safe to say others will present new and innovative ways to harness the power of neighborliness.
At Rhove, we understand that people love their neighbors and they want to see their communities thrive. That’s why we’ve made investing with Rhove a social experience. When we all have access to invest together, when we can come together in support of something great, we get the chance to build wealth and build community at the same time.
Digital neighborhoods are powerful, and they’re here to stay. Now, let’s use them to create a brighter future for ourselves and our communities.