The Future of Investing is Social
We built Rhove to be a modern investing experience: Social, collaborative, and values-driven.
September 3, 2021
From subreddits to Discord servers, the social aspect of investing is becoming incredibly popular.
Unlike previous generations, today’s investors are turning to social networks and platforms to seek out professional guidance, exchange ideas, and collaborate with like-minded peers.
This dramatic shift in the investing landscape is making way for a new kind of platform that invites everyone to participate. We built Rhove to be that platform.
A Closer Look
Building Community Around Investing
Social media is now a huge part of our day-to-day lives. So it’s no wonder social media is now the most popular source for investment guidance among young investors.
Even more, people are realizing they don’t have to compromise their values to make smart investments. Morgan Stanley found that assets in sustainable investing strategies performed at least as well as the overall market. So it makes sense that assets committed to sustainable investing strategies grew by 42% in just the past two years. It’s not just a feel-good phenomenon; there is also some serious green to be made in “green” investing.
Finally, the spirit of Decentralized Finance, or DeFi, demands this sort of decentralized, peer-to-peer sharing of information. As DeFi empowers individuals to take control of their finances and transact more efficiently, participants of this new investing paradigm are applying the same ethos to their social interactions.
The concept of building values-based portfolios through social channels isn’t going anywhere. In fact, we fully expect the sentiment to continue growing in popularity, leaving the traditional walled-off financial system in the dust.
That’s why we’re making it possible for anyone, anywhere to learn, own, and grow alongside other investors.
When we set out to create a way for everyone to invest in real estate, we knew the social component would be critical to the movement.
We believe in the power of community. When people come together for a common cause, especially when it involves the places they love, they are capable of truly incredible things.
We feel it’s important to shine a light on all the great people, projects, and stories that make up communities. And what better way to do that than by leveraging the power of social networking?
Let’s be honest. Investing—especially in commercial real estate—is a new concept for many folks. The ability to see what others are supporting in their portfolio makes it easy to learn and grow as a Rhover—even if you’ve never invested before.
By making Rhove a social experience, we’re also giving Sponsors who list their properties in the app a chance to connect directly with potential investors. You can follow the Sponsors whose missions speak to you while also building a network of like-minded Rhovers who are creating a brighter future for our communities.
There is something special about this widespread movement to democratize investing. It’s led people to come together, share wisdom, and feel a part of a community.
So get out there and show off your portfolio. Inspire others to invest with you. Use your passion for ownership to make a change in the world.
And stay tuned for more information about the social side of Rhove, as well as new features in the Rhove app.
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