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Rentership is a Win-Win

Rentership turns renters into owners, so it’s no surprise they love it. But what about property owners? Are they giving up a stake in their property for nothing in return? Far from it.

December 11, 2020

Brett Kaufman, Founder and CEO of Kaufman Development, talks about why he and fellow property owners love Rentership.

When we launched Rentership on the 4th of July this year, we knew it would be a no-brainer for residents of Gravity (and, now, many other communities) to grab a stake in their home. All the flexibility, amenities, and freedoms of renting combined with the appeal of ownership… what’s not to like? Considering most people spend about $200,000 on rent in their lifetimes, we think an ownership stake isn’t too much to ask—Rentership is just the innovation we needed.

The big question was how property owners would react to this game-changing idea. Why would they disrupt the status quo, many wondered. What’s in it for them?

Who better to answer that question than Brett Kaufman, Founder and CEO of Kaufman Development and a Co-founder of Rhove. Following the launch of Rentership at Kaufman Development’s Gravity community, Brett joined us for the inaugural Gravity Stakeholder Meeting––an exclusive gathering of Gravity stakeholders––to reveal why he’s so enthusiastic about Rentership.

Elevating the Human Experience

What if we ask more of the place we call home?

Brett’s a new breed of forward-thinking property owner who sees apartments as more than just four walls and a roof. They’re homes, communities, and places for deeply human experiences.

“Everything we’re trying to do is to make the human experience a better one.”

 -Brett Kaufman, Founder & CEO of Kaufman Development

Brett espouses the art of living intentionally and embraces an ethos of engaging and connecting with people where they live, including financially. He knows property owners benefit when their residents benefit. It’s a symbiotic relationship.

So, there are many reasons for property owners to love Rentership, all serving to elevate the human experience:

  • Inspire a stakeholder mindset: Enhance value in the community by empowering residents with a stakeholder mindset and aligning their interests with the success of their property.

  • Co-create value alongside residents: Be part of the solution communities are increasingly asking for and cultivate goodwill by turning renters into stakeholders.

  • Provide a differentiated amenity: Better than a one-time offer, Rentership addresses the evolving needs of today’s renters.

  • Attract residents: Decrease marketing and acquisition costs. Turn concessions into an opportunity to transform lives.

  • Retain residents: Promote longer tenancy with annual grants, and an engaging financial amenity. Turn renters into brand advocates and achieve high-quality tenancy.

Now more than ever, in the midst of a pandemic and economic downturn, property owners are realizing the need to connect with their residents at a human level. Rentership makes real estate less transactional, more empathetic, and more personal. And that’s a win-win. 

Many visionary property owners have joined Brett in embracing this new category of housing, allowing respect and empathy to flow both ways and create lasting value.

When we set out to turn every renter into an owner, we knew the only way to do it was to create a win-win framework. A symbiotic relationship, so to speak. 

Come join us and experience what it’s like to own a stake in your community. To be part of a team of residents and property owners, together redefining the way we live.